Product Development and Marketing Training for Agricultural Extension Workers of Malapatan

​Pasali Philippines Foundation Inc. conducted a three-day training on Product Development and Marketing (Commodity Branding) for Agricultural Extension Workers (AEWs)/Farmers of Malapatan, Sarangani Province held last October 18-20, 2016 at OSCA Building, Barangay Lun Masla of the said municipality. It was joined in by 37 training participants.

The training generally aims to promote product development and marketing as part of developing small and medium entrepreneurs (SMEs) from AEWs and farmers focusing on the Importance of Product Development; The Process of Product Development; Characteristic of a good product; and Marketing of the product with emphasis on commodity branding.

The event had a special participation of representatives from the Department of Agriculture- Agricultural Training Institute (DA-ATI) Region XII.

Training participants during the workshop on Product Development

Dr. Danny Alfarez coaches training participants on how to fill up the Product Development Matrix

Resource person Dr. Danny Alfares disclosed in his lecture the different businesses that are successful as indicated in their gross income. Moreover, tips were also presented in Product Development. The participants benefitted from the workshop sessions. Groups were active in reporting and presenting their ideas on how to enhance their products and find innovative ways of branding their commodity for effective marketing.

Ms. Ma. Teresa Laxamana of DA-ATI 12

​The event ended as Ms. Ma. Teresa Laxamana of DA-ATI XII gave an encouraging message to the training participants to further improve their prduct and be at par with other big-time business in the region.